Disability Insurance Awareness Month 2025
As disability insurance marketers, producers and purveyors, the month of May is our time to shine brightly. It’s when we can take a serious moment to recognize, celebrate and promote the fundamental importance of income protection. Disability insurance is an imperative product and has such a significant financial impact on consumers and their businesses.
I have seen the financial struggles of uninsured families when an income earner loses his or her physical ability to earn a paycheck. I have witnessed first-hand clients having been saved by the benefits of personal and business disability policies. I have seen them keep their homes, pay their bills, send their children to college even though an accident or illness has taken their ability to work.
Unfortunately, DI is relatively neglected in the greater insurance industry, and that is why this month should be important to you and your clients as well as the entire American workforce.
We need to show the people of this country that they are at financial risk without adequate amounts of personal disability insurance. Their businesses are at financial risk without adequate amounts of business disability insurance. And we need to remind our colleagues and the other life and health insurance agents, brokers and advisors of this country how to promote and sell DI.
Although commonly misunderstood and often ineffectively prescribed by insurance professionals, disability insurance should more often be a focal point of insurance sales presentations. DI matters because your clients’ financial freedoms matter, and DIAM can help you show them just how much they matter and how financially precarious most American lives truly are.
Help us celebrate Disability Insurance Awareness Month by sharing your insight of disability insurance with your clients, reminding them that social security disability benefits and workers comp alone aren’t sufficient income protections. American family livelihoods begin and end with the paycheck that is brought home.