It’s DIAM Once Again!
As producers and marketers, retailers and wholesalers of the disability insurance industry, the month of May is when the spotlights are upon us. It’s when we can take a longer-than-usual moment to recognize, celebrate and promote the fundamental importance of income protection. Disability insurance is imperative and has historically proven to have such a significant financial impact on consumers, their families and their businesses.
I have seen the financial struggles of uninsured families when an income earner loses his or her physical ability to earn a paycheck. I have witnessed first-hand clients having been saved by the benefits of personal and business disability policies. I have seen them keep their homes, pay their bills, send their children to college, keep business payrolls afloat even though an accident or illness has taken their ability to work.
Unfortunately, DI is not as readily prescribed by brokers as life insurance or medical insurance, but it should be. That is why this month is so important in spreading our message to our industry colleagues and to the entire American workforce.
We need to show the people of this country that they are at financial risk without adequate amounts of personal disability insurance. Their businesses are at financial risk without adequate amounts of business disability insurance. And we need to remind the other life and health insurance agents, brokers and advisors of this country how to promote and sell DI.
Although commonly misunderstood and often ineffectively prescribed by insurance professionals, disability insurance should more often be a focal point of insurance sales presentations. DI matters because your clients’ financial freedoms matter, and DIAM can help you show them just how much they matter and how financially precarious most American lives truly are.
Help us celebrate Disability Insurance Awareness Month by sharing your insight of DI with your clients, reminding them that social security disability benefits and workers comp alone aren’t sufficient income protections. American family livelihoods begin and end with the household’s regularly earned paycheck.