Betty Grable and William Gibbons

Betty Grable, the favorite Pin-Up girl of World War II fame, helped motivate the U.S. and its allies to victory and coaxed Lloyd’s Underwriters into the business of insuring people, and not just ships and cargo. Today we enjoy the ability to insure not only body parts, but the whole body, against the perils of accident, health and death in virtually unlimited amounts.

In 1536, William Gybbons insured his life at Lloyd’s. He was the first human being insured there. He died four days before the twelve month period of insurance expired. Perplexed and embarrassed, the Underwriters swore to never again insure a human being. They were enticed to change their minds when approached for a million dollar policy on Miss Grable’s legs. “After all England was indebted to the U.S. war effort,” it was said.

This dramatic break with tradition encouraged the Underwriters to respond to requests for more accident and health coverages. Petersen International used Lloyd’s as reinsurers of high limit accident insurance in 1952. In 1979, we brought forward high limit disability not only for executives, lawyers and physicians, but also for entertainers, athletes and astronauts.

WWII ended fifty-five years ago. The fame of insuring Betty Grable’s legs lives on, even in the minds of people who were born long after this event. Today we have the magnificent tools to round out an adequate Disability Estate for people no matter the size of their needs or the hazards of their job. Out of Lloyd’s $16 BILLION premium volume in 1999, eleven percent, or $176,000,000, was accident and health premiums making Lloyd’s one of the largest A&H insurers in America.

Our new tri-fold sales pieces covering the Executive 400, the Physicians/Surgeons High Limit Disability Plan and the Excess Issue Limits are now available.