Disability Insurance Awareness Month 2022


Many of those who specialize in marketing DI do so with more in mind than simply a commission.  DI Awareness Month is special because we recognize its fundamental importance to the working American.  Too many of us have seen the financial struggles of uninsured families when an income earner loses his/her physical ability to make a decent living, and we have heard the stories and witnessed firsthand our clients having been saved by the benefits of a disability policy.  We have seen them keep their homes, pay their bills, send their children to college even though an accident or an illness has taken their ability to work.

In the grand scheme of things, the DI industry is a minute fraction of health insurance sales in this country, but disability insurance is imperative and has a significant financial impact.

During one’s working years, disablement is as much a reality as dying.  You would therefore think this type of insurance would be prescribed as readily as life insurance, but that isn’t the case.  DI is relatively neglected, and that is why this month is so important to the greater insurance industry and to the American workforce.

We need to show the people of this country that they are at extreme financial risk without adequate amounts of personal disability insurance.  Their businesses are at extreme financial risk without adequate amounts of business disability insurance.  And we need to remind the insurance agents, brokers and advisors of this country how to promote and sell DI.

Organizations like the International DI Society, the Council for Disability Awareness and Life Happens put enormous effort and fiscal backing each year into the promotion of disability insurance in the United States, and May is their month to shine.  Please check-out their websites for a vast depository of disability-related information, statistics, videos and tools that you can utilize for your own marketing and business purposes. 

www.lifehappens.org

www.disabilitycanhappen.org

According to a Life Happens study, three in 10 Americans will become disabled for a period in excess of 90 days during their working career.  The value of DI couldn’t be clearer.  Although commonly misunderstood and often ineffectively prescribed by insurance professionals, disability insurance should more often be a focal point of insurance sales presentations.  DI matters because your clients matter, and DIAM can help you show them just how much they matter and how financially precarious American lives truly are.

The eye-opening statistical information carefully researched by Life Happens and by the Council for Disability Awareness can be found on their respective websites and makes for great sales pieces.  Additional educational tools (insurance calculators and real life testimonials) are provided masterfully by these organizations free of charge.  Take advantage of these programs and materials as they can only improve your knowledge of such an overlooked market.

Help us celebrate DIAM by sharing your insight of disability insurance with your clients, hammering it home that social security disability benefits and workers comp alone isn’t sufficient income protection.  Please let Petersen International know if you are in need of any disability financial planning guidance.  No matter the case, we can point you in the right direction.

Comment