Don’t Neglect Your Best Resources


As independent insurance brokers, advisors and general agents, many of you have practices focused on individual benefits and estate planning services.  You probably rarely venture into the group and employee benefits sectors, but it wouldn’t hinder your business at all to consider looking there once in a while.  With most insurance markets in a state of flux and transition, the experience could be delightful and very profitable.  Now I recognize that it is truly best form to stick to your specialties and practice in a field of expertise.  However, there are current opportunities that will help you bridge into the group market occasionally with ease, expanding and diversifying your potential client base.

Your past client rolodex is your best tool in accessing multi-life or group business.  Navigate your own files.  They are filled with leads and door openers.  You may have a physician, attorney or executive client to whom you have successfully sold life insurance, disability insurance, even high-limit excess disability insurance; a job well done.  But that same client has colleagues and co-workers who are also in need of higher levels of income replacement insurance.

Instead of or in addition to asking for one-on-one referrals from your client, as you may be so accustomed, request to speak with his/her human resources manager or the company’s executive committee.  Become your client’s champion by bringing something new and exciting to the table.  Through Petersen International you have direct access to a spectacular income protection benefits platform that will greatly serve those insured better than any other financial services product on the market.

Petersen’s GSI (guaranteed-issue) Excess Disability Plan remains abuzz in the U.S. employee benefits market.  The plan is flexible and can be designed to provide long-term, comprehensive disability benefits at levels unattainable through traditional individual or group benefit markets.  A major selling point is that the program is very attractive, and most importantly unobtrusive, to HR departments who historically shy away from benefits platforms that are outside basic necessity.

Petersen’s GSI Plan provides superior income protection (without any medical underwriting) on a voluntary, mandatory or hybrid basis, and boasts huge group discounts and simple enrollment strategies that have proven to pacify and excite even the most stubborn of HR managers.  Furthermore, the GSI program allows for “zero contact” underwriting including online enrollment and electronic policy delivery, making it an important insurance solution to concerned customers in the COVID era.

There are riches to be discovered in the employee benefits market, and your best prospecting can be had among your faithful clientele.  We can help you turn an impressive individual sale into a multi-life windfall.

You can reach Petersen International’s GSI department at (800)345-8816 to learn more about accessing the very lucrative excess group DI business.     

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