The PIU Communicator Library
Marketing DI to Younger Generations - 08/19/2025
According to a 2024 study by the U.S. Bureau of Labor Statistics, the median age of the American workforce is about 42-years old, yet most disability insurance sales (and the sale of many elective insurances for that matter) are made to employed persons over the age of 45. From these numbers we can tell that […]
Discounted Single-Pay Premiums - 08/12/2025
Petersen International strives to make the paying of insurance policy premiums as easy and as comfortable as possible for the agents we work with and for their clients. We have developed platforms to receive payment for services by online EFT, credit cards, money orders, bank drafts, personal or business checks as well as wire transfers. […]
At Your Service - 07/08/2025
We deliver front and back-office resources to independent agents, brokers, general agencies and insurance marketing organizations. Whether your focus is disability, life, medical or international risk, Petersen International can help you expand your repertoire, providing prospective clients with the most progressive personal accident insurance products in the industry. We also offer a wide range of […]
Prospecting From Your Office Chair! - 7/8/2025
I am often asked, “how do I sell high-limit or excess disability insurance?” The first step is identifying a prospect. In the world of excess DI coverage, you need to be aware of how much disability insurance a person should have versus what they are able to get from the standard markets. In general, a […]
Preserving the Here and Now - 06/10/2025
What is important to you as an advisor? Selling peace of mind to your clients? Assisting in planning for their economic present and future? Building their families safe harbors in case of unexpected catastrophe? All are altruistic endeavors and purposeful goals for someone working in our industry. But how do you make those intentions a […]
Changing the Typical High-Net-Worth Narrative - 04/22/2025
High-net-worth individuals. Traditionally, that label certainly doesn’t encompass most Americans, but unrecognized by many in the financial services industry, it does include a broad swath of prospective clientele who are everyday searching for additional financial protection options and more-well-rounded, balanced insurance portfolios. The moniker of HNWI is in itself misleading. It can be a turn-off […]