The PIU Communicator Library
Preserving the Here and Now - 06/10/2025
What is important to you as an advisor? Selling peace of mind to your clients? Assisting in planning for their economic present and future? Building their families safe harbors in case of unexpected catastrophe? All are altruistic endeavors and purposeful goals for someone working in our industry. But how do you make those intentions a […]
Changing the Typical High-Net-Worth Narrative - 04/22/2025
High-net-worth individuals. Traditionally, that label certainly doesn’t encompass most Americans, but unrecognized by many in the financial services industry, it does include a broad swath of prospective clientele who are everyday searching for additional financial protection options and more-well-rounded, balanced insurance portfolios. The moniker of HNWI is in itself misleading. It can be a turn-off […]
Would You Like Fries With That? - 04/15/2025
Producers often inquire about how they can sell more insurance to their clients. The answer is easy but can be at times unnerving – just ask! Have you been to a fast-food drive through in the past few years? Almost always, the first thing they say is “would you like to try the new double […]
State of the Disability Insurance Market in the United States: Trends, Growth, and Outlook - 02/11/2025
The U.S. disability insurance market continues to evolve, driven by demographic shifts, technological advancements, and changing economic conditions. Over the past five years, growth in sales across individual, Guaranteed Standard Issue (GSI), and business disability coverages has demonstrated both resilience and adaptability. Leveraging data from Milliman, LIMRA, and industry leaders, this article explores key trends, […]
Disability Marketing Strategies for 2025 - 1/28/2025
You really should give DI a chance in 2025. The disability insurance marketplace is where we find fresher and greater opportunities than in many other industry sectors. Recent increases in industry-wide competition, a general stabilizing of the greater marketplace as well as advances in underwriting automation, digital marketing and online sales have allowed for a […]
A Quick Look Ahead - 01/07/2025
Happy New Year! Thankfully 2024, an election year full of mudslinging and political polarization, is behind us. But from a business perspective, it was another great year for Petersen International with growth along many insurance lines of the specialty markets. Individual disability and group GSI numbers continued to grow, and the life and accident insurance […]