The PIU Communicator Library
DI Fundamentals – The Wall Safe - 10/07/2025
Here is a great lesson to pass on to your clients about the need for disability insurance and a unique take on the product ideology. This is from the teachings of the great W. Harold Petersen who spent his storied career enveloped in the marketing and promotion of income protection and replacement. Learning about disability […]
Case Study Snapshot: Guaranteed-Issue Disability -
An employee benefits specialist found that a large corporate law firm client, with offices throughout the country and several hundred partner attorneys, had immense gaps in their group disability benefits and greatly varying benefit levels amongst the partners. Nearly half of the attorneys had insufficient levels of income protection, which was not acceptable to the […]
Cannabis Industry Insurance Solutions - 09/23/2025
As the American cannabis industry continues to mature and evolve, it has become evident that the sector is in desperate need of more support from insurance outlets and requires financial protections that other commercial areas are readily afforded. Many life insurance companies have yet to embrace the cannabis industry and fail to allow any kind […]
Reasons to Make DI Part of Your Life Insurance Sales - 09/16/2025
If you are a devout life insurance advisor, DI might not regularly be on your radar. A request for disability insurance may fall into your lap on occasion from a concerned prospect who has had someone close to them unexpectedly fall ill and become disabled, but your livelihood is life insurance, and that is what […]
The 2025 IDIS National Conference - 08/26/2025
Petersen International Underwriters is pleased to remind you that the 21st annual national conference of the International DI Society will commence on October 6, 2025, in Reno, Nevada at the Grand Sierra Resort. The association has a wonderful line-up of guest speakers and industry experts this year sharing their motivating stories and remarkable insight into […]
Marketing DI to Younger Generations - 08/19/2025
According to a 2024 study by the U.S. Bureau of Labor Statistics, the median age of the American workforce is about 42-years old, yet most disability insurance sales (and the sale of many elective insurances for that matter) are made to employed persons over the age of 45. From these numbers we can tell that […]