The PIU Communicator Library

Marketing DI Toward Both Ends of the Age Spectrum - 05/23/2023

Millennials outnumber Baby Boomers in the United States by more than eight million and represent more than a quarter of the American population.  We also must turn some of our attention to the Gen Z demographic who are just in recent years entering the workforce.  We are now faced with an intriguing dichotomy.  Our greatest […]

Learn More

Overlooked Disability Solutions for Everyday Needs - 05/19/2023

Here are some lesser known, nevertheless fantastic financial protection solutions that allow clients valuable insurances without the potentially dangerous need of assigning personal disability benefits.  The following available Petersen International products assist in keeping personal income protection intact while addressing other personal or business-specific financial needs with alternative disability program options. Loan Indemnifications Banks and […]

Learn More

Businesses Get Disabled Too! - 04/25/2023

It is funny how people look at their insurance and how they value certain things over other things. Take the case of a business with multiple partners. The partners will diligently work toward building the business. Sometimes this means not taking much of a paycheck and “investing” back into the company to help it grow. […]

Learn More

Professional Athletes Have a Lot to Lose - 03/20/2023

Like the easily recognizable names in Hollywood, professional athletes have become some of the most famous faces in the world and important representatives of the many-multi-billion dollar sports entertainment industry.  Their performances and physical prowess have brought them not only fame, but astronomical incomes.  Pro athlete contracts have reached meteoric heights in recent years, comparable […]

Learn More

The Best Prospecting - 02/21/2023

I surmise most of you are independent insurance brokers and general agents with practices focused on individual benefits and estate planning services.  Rarely, if ever, do most of you venture into the group and employee benefits sectors, but it wouldn’t hinder your business at all to consider looking there once in a while.  The experience […]

Learn More

2023 Carrier Forecast: Will Things Change? Absolutely! - 1/30/2023

2022 seemed to flow as I predicted in this article a year ago. Since it has been a year, let me repeat a few of the key items discussed in January 2022 so that the current comments can make more sense. The insurance industry follows a cycle from hard to soft markets. This is a […]

Learn More