The PIU Communicator Library

The Importance of Supplemental DI In Today’s Evolving Market - 05/19/2026

It’s a great time to be in the business of disability insurance, especially from an advisor, broker or consumer perspective.  Foreign and domestic markets have been softening for some time now and many carriers and underwriting outlets lately seem to be fighting for DI dollars, willing to write for gross premium volume in the short […]

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It’s DIAM Once Again! - 05/12/2026

As producers and marketers, retailers and wholesalers of the disability insurance industry, the month of May is when the spotlights are upon us.  It’s when we can take a longer-than-usual moment to recognize, celebrate and promote the fundamental importance of income protection.  Disability insurance is imperative and has historically proven to have such a significant […]

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2026 Will G. Farrell Public Service Award - 05/05/2026

We are proud to announce that the recipient of the 73rd annual Will G. Farrell Public Service Award is Tom Petersen.  Surrounded by family, friends and many colleagues, Tom was bestowed the Los Angeles chapter of NAIFA’s highest honor on April 9th at the Knollwood Country Club in Granada Hills, California. The award was created […]

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Niche Product Marketing – Part 2 – The “What” and “How” - 04/21/2026

Excess or high-limit disability insurance is a prime example of what the niche markets have to offer.  If you have a client making in excess of $250,000, you will be hard-pressed to find a carrier willing to insure at least 65% of that client’s income.  The niche market will be able to provide a supplemental […]

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Niche Product Marketing – Part 1 – The “Why” - 04/14/2026

Amongst life and health insurance general categories, one can find niche sub-groupings of products that are extremely useful to the consumer and can be very profitable to the producer when one knows how and why to properly market and prescribe them. Although commonly considered outliers, niche products serve a masterful purpose in the greater market.  […]

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Chiropractor Disability Programs - 3/31/2026

From a disability insurance underwriting perspective, certain occupations require more consideration and finesse than others.  One such profession is that of the chiropractor, not as risky as an offshore oil rig worker, but definitely more concerning to disability carriers than an accountant or even other medical specialists.  But why?  Why are chiropractors difficult prospects and […]

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