The PIU Communicator Library
Niche Product Marketing – Part 2 – The “What” and “How” - 04/21/2026
Excess or high-limit disability insurance is a prime example of what the niche markets have to offer. If you have a client making in excess of $250,000, you will be hard-pressed to find a carrier willing to insure at least 65% of that client’s income. The niche market will be able to provide a supplemental […]
Niche Product Marketing – Part 1 – The “Why” - 04/14/2026
Amongst life and health insurance general categories, one can find niche sub-groupings of products that are extremely useful to the consumer and can be very profitable to the producer when one knows how and why to properly market and prescribe them. Although commonly considered outliers, niche products serve a masterful purpose in the greater market. […]
Chiropractor Disability Programs - 3/31/2026
From a disability insurance underwriting perspective, certain occupations require more consideration and finesse than others. One such profession is that of the chiropractor, not as risky as an offshore oil rig worker, but definitely more concerning to disability carriers than an accountant or even other medical specialists. But why? Why are chiropractors difficult prospects and […]
When Disability Insurance Leaves High Earners Exposed - 3/24/2026
Jamie Fleischner, disability insurance specialist and President of Set For Life Insurance, was kind enough to have our own Tom Petersen as a guest on a recent episode of her Income Protection Journal podcast. Below is a link to the episode where she and Tom discuss why high-net-worth individuals are often disproportionately financially exposed during […]
Case Study Snapshot: Loss of License - 03/03/2026
A 55-year-old corporate pilot was employed by a large California tech firm to fly executives and business guests around the country on their large corporate jet. His flight hours were consistent throughout the year, and his annual compensation was $275,000. The pilot was unable to qualify for the firm’s group disability coverage because of his […]
Is Disability Insurance That Important? - 02/24/2026
That’s an easy one. The answer is “yes, it is.” DI is the most important line of insurance available to working Americans. So why then is there such an emphasis in this country on the marketing and sales of other products like medical insurance and life insurance while DI sales lag significantly behind? Don’t get […]