The PIU Communicator Library
Reasons to Make DI Part of Your Life Insurance Sales - 09/16/2025
If you are a devout life insurance advisor, DI might not regularly be on your radar. A request for disability insurance may fall into your lap on occasion from a concerned prospect who has had someone close to them unexpectedly fall ill and become disabled, but your livelihood is life insurance, and that is what […]
The 2025 IDIS National Conference - 08/26/2025
Petersen International Underwriters is pleased to remind you that the 21st annual national conference of the International DI Society will commence on October 6, 2025, in Reno, Nevada at the Grand Sierra Resort. The association has a wonderful line-up of guest speakers and industry experts this year sharing their motivating stories and remarkable insight into […]
Marketing DI to Younger Generations - 08/19/2025
According to a 2024 study by the U.S. Bureau of Labor Statistics, the median age of the American workforce is about 42-years old, yet most disability insurance sales (and the sale of many elective insurances for that matter) are made to employed persons over the age of 45. From these numbers we can tell that […]
There’s Lots More to DI Than Just Personal Coverage - 07/22/2025
One’s disablement causes a ripple effect. Not only is the disabled person directly affected and overwhelmed, but the resulting waves hit everyone and everything in the vicinity. Family and friends are reeling from the consequences, but so too are the disabled person’s coworkers and employers. And if the person happens to be a business owner, […]
Prospecting From Your Office Chair! - 7/8/2025
I am often asked, “how do I sell high-limit or excess disability insurance?” The first step is identifying a prospect. In the world of excess DI coverage, you need to be aware of how much disability insurance a person should have versus what they are able to get from the standard markets. In general, a […]
Preserving the Here and Now - 06/10/2025
What is important to you as an advisor? Selling peace of mind to your clients? Assisting in planning for their economic present and future? Building their families safe harbors in case of unexpected catastrophe? All are altruistic endeavors and purposeful goals for someone working in our industry. But how do you make those intentions a […]