The PIU Communicator Library
Marketing DI to Younger Generations - 08/19/2025
According to a 2024 study by the U.S. Bureau of Labor Statistics, the median age of the American workforce is about 42-years old, yet most disability insurance sales (and the sale of many elective insurances for that matter) are made to employed persons over the age of 45. From these numbers we can tell that […]
Discounted Single-Pay Premiums - 08/12/2025
Petersen International strives to make the paying of insurance policy premiums as easy and as comfortable as possible for the agents we work with and for their clients. We have developed platforms to receive payment for services by online EFT, credit cards, money orders, bank drafts, personal or business checks as well as wire transfers. […]
At Your Service - 07/08/2025
We deliver front and back-office resources to independent agents, brokers, general agencies and insurance marketing organizations. Whether your focus is disability, life, medical or international risk, Petersen International can help you expand your repertoire, providing prospective clients with the most progressive personal accident insurance products in the industry. We also offer a wide range of […]
Would You Like Fries With That? - 04/15/2025
Producers often inquire about how they can sell more insurance to their clients. The answer is easy but can be at times unnerving – just ask! Have you been to a fast-food drive through in the past few years? Almost always, the first thing they say is “would you like to try the new double […]
Disability Marketing Strategies for 2025 - 1/28/2025
You really should give DI a chance in 2025. The disability insurance marketplace is where we find fresher and greater opportunities than in many other industry sectors. Recent increases in industry-wide competition, a general stabilizing of the greater marketplace as well as advances in underwriting automation, digital marketing and online sales have allowed for a […]
A New Frontier of Employee Benefits - 10/08/2024
The employee benefits market, although mostly rewarding to its advisors, continues to be a complicated and sometimes muddled playing field. American companies, no matter their size, are at times being forced to provide benefits which they can hardly afford, and compliance and management headaches have surpassed most common levels of reason. Human resources personnel and […]