The PIU Communicator Library
DI Fundamentals – The Wall Safe - 10/07/2025
Here is a great lesson to pass on to your clients about the need for disability insurance and a unique take on the product ideology. This is from the teachings of the great W. Harold Petersen who spent his storied career enveloped in the marketing and promotion of income protection and replacement. Learning about disability […]
Case Study Snapshot: Guaranteed-Issue Disability -
An employee benefits specialist found that a large corporate law firm client, with offices throughout the country and several hundred partner attorneys, had immense gaps in their group disability benefits and greatly varying benefit levels amongst the partners. Nearly half of the attorneys had insufficient levels of income protection, which was not acceptable to the […]
Reasons to Make DI Part of Your Life Insurance Sales - 09/16/2025
If you are a devout life insurance advisor, DI might not regularly be on your radar. A request for disability insurance may fall into your lap on occasion from a concerned prospect who has had someone close to them unexpectedly fall ill and become disabled, but your livelihood is life insurance, and that is what […]
Marketing DI to Younger Generations - 08/19/2025
According to a 2024 study by the U.S. Bureau of Labor Statistics, the median age of the American workforce is about 42-years old, yet most disability insurance sales (and the sale of many elective insurances for that matter) are made to employed persons over the age of 45. From these numbers we can tell that […]
Case Study Snapshot: Impaired Risk Disability - 07/29/2025
A 53-year-old corporate executive was making $350,000 annually. He was wanting to secure $17,500 per month of benefit through a traditional disability income policy. Due to an extensive medical history, he was being turned down for disability insurance by every domestic carrier his agent approached. He was moderately obese, suffered from Type II diabetes which […]
Prospecting From Your Office Chair! - 7/8/2025
I am often asked, “how do I sell high-limit or excess disability insurance?” The first step is identifying a prospect. In the world of excess DI coverage, you need to be aware of how much disability insurance a person should have versus what they are able to get from the standard markets. In general, a […]