Monthly Archives: April 2026

Solutions for Large Accumulation Risks

In the event of an unexpected catastrophe such as a natural disaster or an act of war/terrorism, companies can find themselves in difficult financial and liability situations. With large accumulations of employees in an office building, a business campus space or on an airplane, traditional insurance solutions may not be adequate.  But Petersen International and […]

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Niche Product Marketing – Part 2 – The “What” and “How”

Excess or high-limit disability insurance is a prime example of what the niche markets have to offer.  If you have a client making in excess of $250,000, you will be hard-pressed to find a carrier willing to insure at least 65% of that client’s income.  The niche market will be able to provide a supplemental […]

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Niche Product Marketing – Part 1 – The “Why”

Amongst life and health insurance general categories, one can find niche sub-groupings of products that are extremely useful to the consumer and can be very profitable to the producer when one knows how and why to properly market and prescribe them. Although commonly considered outliers, niche products serve a masterful purpose in the greater market.  […]

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Case Study Snapshot: Private Pilot Accidental Death Insurance

The board of directors of an accounting firm had just purchased $3,000,000 of key person term life insurance on a 63-year-old executive officer to help protect their flourishing company.  The key executive had recently begun pilot training courses and had fewer than 100 flight hours logged.  The term life policy would not cover him as […]

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